Powerball recently increase the price per ticket of $1 to $2 and with a couple of other format changes they plan to bring much bigger lottery jackpot to their players. However in order to convey that not just the price of the ticket has double but so have the jackpots, so the New York Powerball have resorted to a large campaign consisting of tv, digital, radio, print and mobile marketing to inform customers of exactly how rich they could be should they win. One of the TV ads suggests you could afford to employ Cyndi Lauper as your personal in house musician with a tag line of ”Yeah, that kind of rich”.
Below are the three TV ads currently being air’ed:
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